Social media: Consumers’ preferred method to communicate with a company

Social Media

From data-driven targeted advertising to user-generated content the evolution of social media has delivered huge opportunities for retailers to influence their customers buying decisions. In our report ‘Individuality and Influence: The Customer is in Control’, 63% of our survey respondents said their preferred method to interact with companies was through their social media platforms. The […]

Omnichannel: Planning and personalisation key to a successful strategy

Omnichannel: Planning and personalisation key to a successful strategy Omnichannel in retail is the biggest trend in 2019. It combines everything from brick-andmortar stores through e-commerce and social media to mobile, into a fully integrated shopping experience. With multiple channels, there are a variety of opportunities for customer communication. Customers want to be able to […]

Customer Service Strategy: The Rise Of Social Media

As we become a nation glued to our mobile phones, 24/7 interactions are growing on multiple channels, not just from friends and family alone, from businesses too. Swift responses are becoming the norm and demand for fast customer service is higher than it has ever been, with the connection between brands and consumers moving even […]